Kaspersky Lab Advances Internet Security with New “Triple Threat” Protection Products
New Kaspersky Anti-Virus 7.0 and Kaspersky Internet Security 7.0
combine top-rated hourly anti-malware signature updates, advanced proactive heuristics and real-time behavior blocking
(Woburn, MA) – August 1, 2007 – Kaspersky Lab, a leading developer of Internet threat management solutions that protect against viruses, spyware, hackers and spam, today introduced the newest versions of its flagship consumer and small office products – Kaspersky® Anti-Virus 7.0 and Kaspersky® Internet Security 7.0.
Version 7.0 builds on the foundation of Kaspersky’s award-winning version 6.0 antivirus engine, which earned the worldwide recognition of both advanced IT users and millions of consumers. Kaspersky Anti-Virus 7.0 includes premium-level protection against viruses, Trojans, worms, spyware, adware, rootkits and keyloggers. Kaspersky Internet Security 7.0 offers all this and additional protection against phishing and spam, the integration of a sophisticated firewall, plus privacy and parental controls.
Triple Threat Protection –Kaspersky Anti-Virus 7.0 (KAV) and Kaspersky Internet Security 7.0 (KIS) both offer the same comprehensive three-point protection concept developed by Kaspersky Lab against known and unknown threats. Triple Threat Protection combines three advanced approaches for defending against today’s Internet threats and to effectively combat programs designed to steal financial and confidential data stored on a computer.
Automated Hourly Anti-Malware Updates – Kaspersky Lab is known for its top detection rate and its rapid response time to new Internet threats. As in previous versions, 7.0 automatically updates a user’s anti-virus signature database hourly. Update size of ~ 50Kb makes the updates exceptionally small and virtually unnoticeable.
Proactive Heuristic Analysis – In the event of an attack that the signature database does not currently defend against, Kaspersky acts proactively to isolate and analyze the unknown program for its potentially malicious behavior prior to its access to the computer.
Real-Time Behavior Blocking – Version 7.0 also offers a third line of defense by analyzing all processes running on the system, alerting the user to any suspicious and potentially dangerous behavior from an application. If any changes are made maliciously, Version 7.0 can automatically roll the computer back to the state prior to the attack.
Kaspersky Internet Security 7.0, the integrated solution that protects home users from all types of online threats, also includes a number of improvements that greatly enhance its functionality and protection capabilities:
Privacy and Parental Control - The new Parental Control module, which includes a linguistic analyzer and blacklists forbidden Web addresses, allows parents to control their children’s Internet browsing by blocking access to portals that display violence, pornography and drug propaganda. Additionally, a new Privacy Control module protects confidential data and prevents the theft of potentially lucrative personal information, including email addresses, passwords, bank details and credit card numbers.
Because Kaspersky Internet Security 7.0 includes components that protect against all common IT threats, the solution can be used to protect the infrastructure of small businesses that have a small number of computers, for which deployment of sophisticated corporate IT security solutions is not cost effective.
 Enhanced User Interface – Although the functionality and protection provided by both new Kaspersky Version 7.0 products have been significantly enhanced, these products are even easier to manage than its predecessor. Sporting a new user interface, Kaspersky 7.0 is very intuitive for even inexperienced users to easily install, configure and use.
Certified for Windows Vista – Kaspersky Anti-Virus 7.0 and Kaspersky Internet Security 7.0 were developed with Microsoft Windows Vista in mind and are compatible with 32-bit and 64-bit versions of the operating system. The products have been awarded the Certified for Windows Vista logo. The products’ interfaces match Microsoft Windows Vista in style and fit well into the operating system’s visual environment.
Pricing and Availability – Kaspersky Anti-Virus 7.0 and Kaspersky Internet Security 7.0 are currently available for purchase and for upgrade at www.kaspersky.com. These products will be available in retail wherever computer security software is sold in both the U.S. and Canada.
Kaspersky Anti-Virus 7.0 is priced at $59.95. Kaspersky Internet Security 7.0 is priced at $79.95, and KIS 7.0 can be installed on up to three PCs.
Users with a current license to Kaspersky Version 6.0 can upgrade free of charge.
Quote:
Randy Drawas, Vice President, Marketing, Kaspersky Lab
“The number of daily new malicious threats detected in our Lab is growing at an unprecedented rate. And as people continue to store more valuable information on their computer – photos, music or personal information – and as they shop and bank more online, they require automated and robust security they can trust. Our new seventh-generation security solutions just re-upped on our promise to keep our customers safe. Triple Threat Protection seriously raises the bar that cybercriminals have to scale, all while minimally impacting our users’ computing experience.”
About Kaspersky Lab
Kaspersky Lab delivers the world’s most immediate protection against IT security threats, including viruses, spyware, crimeware, hackers, phishing and spam. Kaspersky Lab products provide superior detection rates and the industry’s fastest outbreak response time for large enterprises, SMBs, home users and the mobile computing environment. Kaspersky® technology is also used worldwide inside the products and services of more than 100 of the industry’s leading IT security solution providers. Learn more at www.kaspersky.com. For the latest on antivirus, anti-spyware, anti-spam and other IT security issues and trends, visit www.viruslist.com.
- Kaspersky is consistently ranked by independent testing labs as the top rated premium solution for detecting viruses and spyware (AV-Comparatives.org);
- Offers the fastest outbreak response time of all anti-malware solutions according to independent studies (AV-Test.org);
- Continues to push out more anti-malware updates per month than any other competitive solution (~650 each month) and offers standard automated hourly anti-malware updates against the latest threats. Update sizes are especially small at ~50Kb; and
- Requires the lowest system resources of any anti-malware software (CNET).
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